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Strategic Marketing Foundations

Managed delivery of everything a growing company needs to get marketing

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The Problem

As B2B companies grow and evolve, external exposure and positioning gets more and more important. Building a solid marketing foundation— including brand, messaging, website, lead management and content strategy — takes a variety of expertise that is often not all available inhouse.

How we help

The Pursuit Dept. works with growth-focused startups and scaling companies to strategically craft marketing foundations and plan a path forward. We work with your in house team and our strategic partners to bring it all together and give you a platform to proudly share your story.

“B2B startups are often so focused on developing their technology, SaaS or service models that their website, brand and marketing does not support or reflect the value they offer. With a small marketing team or no team at all inhouse, our clients come to us because they need marketing expertise, strategic support, and expert execution on a fractional basis.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“I’ve built a strong team of writers, designers, developers and partners. We love to dig in to the details of complex businesses and understand the pain points and needs of their target customers. This process helps us develop the best foundations for strategic marketing.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“I’ve learned from experience in my corporate career as well working as Head of Marketing for multiple startups that outsourcing content writing is one of the most valuable and deployable strategies, at a fraction of the cost of hiring full time.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“Outsourcing takes a huge burden off marketing, comms and BD teams and ensures consistency. The key is to develop a long term relationship with a strategic content partner that has the chops and expertise to get to know your business, deliver quality work, and can add value with insights and ideas.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

Strategic Marketing Foundations

Our delivery model

With many years of experience working with a variety of highly complex companies, we’ve developed a system for building marketing foundations for our clients. Your company may have some elements in place or expertise in house, so our system is customizable depending on your unique needs.

Delivery model- key
elements:

  • New Brand or refresh
  • Brand guidelines
  • Brand messaging
  • Content strategy
  • Content writing
  • Brand collateral
  • Social media templates
  • Social media templates
  • Website Strategy
  • Framework
  • Lead management
  • Tech stack and integration
  • Website Strategy
  • Website development
See our work

All clients receive:

  • Custom project management board allowing for real-time project updates
  • Strategic content and marketing input, insights and ideas, on-demand
  • Private and secure document management and real-time collaboration tools
  • Reliable and transparent pricing and billing

Next steps

Schedule a consult

First and foremost, we need to get to know your business. What’s your current state? What are your pain points, goals and value proposition? Where is your market, who is your customer? Our discussion will help us advise you on the best go-forward plan.

Plan your budget

We keep pricing and billing as simple as possible and will recommend the best plan of action for your budget . Having managed many outsourced teams ourselves, we know the importance of budgeting and the pain of surprises.

Set up for collaboration

We’ll set up shared document management and a project management board. You can share existing content and brand collateral and will have access to everything we create. We’ll also set up regular meetings for review and feedback.

Let’s get your foundations in place:

Schedule a consult
“We worked with The Pursuit Dept. to evolve our brand, messaging and marketing foundations as our drone technology company prepared to scale. They brought value with experience, insights and idea generation.“

Jordan Cicoria President & CEO AERIUM Analytics

“As an emerging AI company we needed support in building our foundations as well as crafting and telling our story. I was looking for a marketing and communications leader who understood the North American market but who also understood conversational AI. The team worked at both a strategic level as well as an execution level and did a great job!”

Founder and CEO, Fintech industry

“I’ve learned from experience in my corporate career as well working as Head of Marketing for multiple startups that outsourcing content writing is one of the most valuable and deployable strategies, at a fraction of the cost of hiring full time.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“Outsourcing takes a huge burden off marketing, comms and BD teams and ensures consistency. The key is to develop a long term relationship with a strategic content partner that has the chops and expertise to get to know your business, deliver quality work, and can add value with insights and ideas.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

Our partners

The field of marketing is vast. Various disciplines are often required to bring comprehensive projects and campaigns to life. As a client of The Pursuit Dept. you get access to our network of trusted consultants.

We are always happy to provide our clients with trusted referrals.

  • Advertising
  • SEO
  • Event planning
  • CRM management
  • Marketing automation
  • Animation
  • Brand design
  • Web development
  • Social media management...and more

Our work

This is a small sampling of our work, we are happy to share more work samples on request. Let’s talk about your strategy and our relevant experience

Brand refresh and guidelines

Brand messaging, website content,
design and development

Content strategy

Brand refresh and guidelines

Pursuit Dept- our work - Brand refresh and guidelines

Brand messaging, website content, design and development

Pursuit Dept- our work - Brand messaging, website content, design and development

Brand refresh and guidelines

Pursuit Dept- our work - brand

Brand messaging, website content,
design and development

Pursuit Dept- our work - website strategy

Content strategy

Pursuit Dept- our work - content strategy

Content strategy

Pursuit Dept- our work - content strategy

Brand Collateral

Pursuit Dept- our work - Brand Collateral

Let’s discuss how The Pursuit Dept. can help build your foundations

Schedule a consult
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