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Outsourced Strategic Marketing

Your behind-the-scenes team of strategic content experts. Monthly support and on-demand teams for your company’s pursuits.
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Our services

A boutique B2B content studio

The Pursuit Dept. is a team of mature professionals with deep, collective experience.

We support marketing, communications and business development teams with:

  • Talented content marketing teams at fractional cost
  • Managed professional writers, editors, designers, developers
  • Access to a trusted network of marketing partners

90% of B2B buyers say online content has a moderate to major effect on purchasing decisions.

Source: Worldwide Business Research

~50% of B2B organizations will significantly increase content production in 2023.

Source: Content Marketing Institute

Over 80% of in-house B2B marketers outsource content creation.

Source: Content Marketing Institute

How we help

At The Pursuit Department we create and deliver high quality content, publications and brand collateral that support your company’s strategic pursuits.
We add value with:
  • Strategic advisory and project management
  • Reliable delivery of consistent, quality content
  • Deep experience with complex, B2B businesses

Strategic Content

High quality content writing, delivered every month
Discover our package options:
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Strategic Publications

Experienced content support teams for large pursuits, on-demand
Get the support you need for that next deadline:
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Strategic Marketing Foundations

Managed delivery of everything a growing company needs to get marketing
Explore our delivery model:
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Schedule a consult
More about our team
More about our team
“The Pursuit Dept. is a team of true professionals. They have helped us generate significant awareness and profile through strategic content and storytelling, ensuring we never have a gap in our content strategy.”

Head of Marketing AEC industry

“Kari really cares about the projects we worked on together and delivers strong outcomes. She is always professional and strategically thinks of the client’s needs. I am impressed with her exhibition of work ethic and drive to succeed. I would absolutely recommend her team.”

Founder and CEO PropTech industry

“With a consistent flow of good, strategic content we were able to educate our target market, drive significant early adopter enrollment and position our SaaS startup as larger than we actually were. This strategy helped us get traction and raise our profile with investors without having to invest in a large digital ad spend.”

Head of Marketing and Customer Success Fintech industry

We help our clients win business and attention

Outsourcing to The Pursuit Dept. gives your organization access to experienced content expertise without having to hire additional full–time resources in-house.

Get support on important opportunities

Avoid internal team burnout and attrition

Bring in higher level expertise, at fractional cost

Tell your story, generate leads, and win big projects

An outsourced team with deep expertise

We are a unique team of content experts with the chops to support complex businesses. Our collective depth of experience includes:
  • Technology and innovation
  • Software as a Service (SaaS)
  • Energy and natural resources
  • Commercial architecture and construction
  • Accounting, finance, FinTech
  • Real Estate and PropTech
  • Recruitment/PEO Services
  • Artificial Intelligence
  • Government... and more

Our partners

The field of marketing is vast. Various disciplines are often required to bring comprehensive projects and campaigns to life. As a client of The Pursuit Dept. you get access to our network of trusted consultants.
We are always happy to provide our clients with trusted referrals.
  • Advertising
  • SEO
  • Event planning
  • CRM management
  • Marketing automation
  • Animation
  • Brand design
  • Web development
  • Social media management...and more

Kari Viccars, CEO & Studio Director

Founded on experience

Done right and consistently, strategic content generates awareness and press, drives leads, nurtures clients and employees and grows business.
I founded The Pursuit Dept. to address problems I’ve recognized repeatedly in my career:
  • Small and mid-size companies are often under resourced in marketing, communications and BD functions
  • In-house teams are pulled in multiple directions, burnout and attrition is real
  • Hiring fulltime content teams (PMs, writers, designers) is often not an option
  • BD, award and marketing opportunities get missed
We solve these problems by providing exceptional content services, talent and teams at fractional cost.

Let’s talk about how you can leverage The Pursuit Dept.

Schedule a consult
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