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Strategic Content

Quality content writing, delivered every month
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The Problem

Successful B2B content strategy relies on multiple factors including quality, consistency, flow and variety. This mix is often challenging for under-resourced, inhouse teams. That’s why 80%* of inhouse marketers outsource content creation.
*Source: Content Marketing Institute

How we help

Our boutique B2B content studio is a reliable resource for marketing, communications, and business development teams. We get to know your business, goals and target market and deliver on a diverse mix of content assignments every month, dependent on need and strategy.
See our work
See our work
“I’ve learned from experience in my corporate career as well working as Head of Marketing for multiple startups that outsourcing content writing is one of the most valuable and deployable strategies, at a fraction of the cost of hiring full time.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“Outsourcing takes a huge burden off marketing, comms and BD teams and ensures consistency. The key is to develop a long term relationship with a strategic content partner that has the chops and expertise to get to know your business, deliver quality work, and can add value with insights and ideas.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“I’ve learned from experience in my corporate career as well working as Head of Marketing for multiple startups that outsourcing content writing is one of the most valuable and deployable strategies, at a fraction of the cost of hiring full time.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

“Outsourcing takes a huge burden off marketing, comms and BD teams and ensures consistency. The key is to develop a long term relationship with a strategic content partner that has the chops and expertise to get to know your business, deliver quality work, and can add value with insights and ideas.”

Kari Viccars, CEO & Studio Director, The Pursuit Dept.

Strategic Content

Package options
Choose a monthly package option, based on your content needs. We serve as your reliable outsource partner, meeting and delivering quality content assignments and helping you achieve your business objectives.

Foundations

For startups and companies new to outsourcing.
This package includes:
For all details on Foundations production time and pricing:
  • Assigned Project Manager/Editor and Professional Writer
  • Enough content production time* to ensure a consistent flow of content
  • One strategy meeting per month
Schedule a consult

Momentum

For companies that know the value of content strategy and outsourcing.
Everything from Foundations, plus:
  • Additional production time*, allowing for multiple more projects per month
    (depending on the length and complexity of the assignment)
  • Two strategy/review
    meetings per month
For all details on Momentum production time and pricing:
Schedule a consult

Scale Up

For fast moving companies that need extra support
Everything from Momentum, plus:
  • Additional professional writer, for a total of two
  • Additional production time* for multiple more projects per month
    (depending on the length and complexity of the assignment)
  • Weekly strategy/review meetings for a total of four per month
For all details on Scale Up production time and pricing:
Schedule a consult
Don’t see an option that works for you?
Let's discuss a custom solution

All packages include:

  • Custom project management board allowing for real-time project updates
  • Strategic content and marketing input, insights and ideas, on-demand
  • Private, secure document management + real-time collaboration tools.
  • Reliable, monthly billing.

Add on:

Content Strategy

At The Pursuit Dept. we work with two types of clients, those with a defined Content Strategy and those without. We all agree on the importance of a strategic plan and that’s why we offer Content Strategy as a simple add-on to any of our packages.

Add on:

Design and Web Development

All of our clients are different. Some have inhouse designers and developers, some have preferred consultants, some need support. The Pursuit Dept. is happy to bring on our trusted design and development teams on an on-demand, as needed basis.
“Working with Kari and her team is really easy. They go over and beyond the call of duty on projects, taking what they can off your shoulders every step of the way. They deliver what they say they will on time and the quality of their work is always really high. I highly recommend working with The Pursuit Dept

Lisa Higgins, Director of Marketing Kasian Architecture Interior Design and Planning

“We worked with The Pursuit Dept. to evolve our brand, messaging and marketing foundations as our drone technology company prepared to scale. Kari and team collaborated well with our team and stakeholders. They brought value with experience, insights and idea generation. “

Jordan Cicoria, President & CEO AERIUM Analytics

“Developing high-quality content and strategy while managing the development of our new website they have gotten us on the path to marketing our company across the globe. “

Jordan Cicoria, President & CEO AERIUM Analytics

“Working with Kari and her team is really easy. They go over and beyond the call of duty on projects, taking what they can off your shoulders every step of the way. They deliver what they say they will on time and the quality of their work is always really high. I highly recommend working with The Pursuit Dept

Lisa Higgins, Director of Marketing Kasian Architecture Interior Design and Planning

“We worked with The Pursuit Dept. to evolve our brand, messaging and marketing foundations as our drone technology company prepared to scale. Kari and team collaborated well with our team and stakeholders. They brought value with experience, insights and idea generation. “

Jordan Cicoria, President & CEO AERIUM Analytics

“Developing high-quality content and strategy while managing the development of our new website they have gotten us on the path to marketing our company across the globe. “

Jordan Cicoria, President & CEO AERIUM Analytics

Types of
Strategic Content

Your content mix will depend on your strategy. Our team can deliver the best strategic content to fit your objectives, including:
  • Web content
  • Project stories
  • Testimonials
  • Employee and client spotlights
  • Thought leadership pieces
  • Feature series
  • Fact sheets
  • Brand messaging
  • Award submissions
  • Case studies and more…

Our work

This is a small sampling of our work, we are happy to share more work samples on request. Let’s talk about your strategy and our relevant experience

Web Content and Brand Messaging

Feature Series: #BreaktheBias - Empowering Women in Design

Web Content and Brand Messaging

Web Content and Brand Messaging

Feature Series: #BreaktheBias - Empowering Women in Design

Web Content and Brand Messaging

Fact Sheet

Thought Leadership

News

Fact Sheet

Thought Leadership

News

Let’s talk about how you can leverage The Pursuit Dept.

Schedule a consult
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